Shopify SEO services for premium brands, London
Technical fixes, collection and product pages, and copy that matches how buyers search, made on the store rather than written up in a report.
Shopify SEO for premium and luxury brands that sell online, from an ecommerce SEO consultant who also builds on Shopify. Work starts with a fixed-scope audit from £600, then runs month to month from £500, with no contract. Ecommerce director experience, senior Shopify development and web design come from one point of contact, so fixes are made in the theme rather than handed over as a list.
Where traffic is lost
Most Shopify stores lose search traffic in the same few places. None of them show up as errors.
Duplicate paths and filter pages.
Themes link to products through collection URLs, and filtered collection pages get crawled and indexed in place of the collection itself. Google spends its visits on duplicates.
Thin collection pages.
A grid of products with no copy gives Google little reason to rank the page for the category a buyer searches for.
Missing from AI answers.
ChatGPT and Google AI Overviews recommend brands they can check. Incomplete product data and few mentions elsewhere leave the store out.
What the work covers
Made on the store. Measured every month.
Work starts with a fixed-scope audit from £600, credited against work booked within 90 days. Ongoing work runs month to month from £500, with no contract or minimum term, and single tasks can be booked from one hour. Each month ends with a plain-English report from Search Console and GA4: what changed, what it did and what comes next.
FAQ
How much does Shopify SEO cost?
Work starts with a fixed-scope audit from £600, credited against work booked within 90 days. Ongoing work starts from £500 a month, with the scope agreed after the audit. Single tasks can be booked from one hour. There is no contract or minimum term.
Is there a contract or minimum term?
No. Monthly work runs month to month and can stop at any time. A single fix, a new page or a second opinion can be booked from one hour, without a monthly plan. In practice it works like a part-time, fractional ecommerce team: ecommerce director, senior Shopify developer and web designer, without the full-time hire.
How long does Shopify SEO take to work?
Technical fixes show up in Search Console once Google recrawls the pages, often within weeks. Rankings for competitive buying searches take longer, usually months rather than weeks, and depend on the category and the competition.
Is Shopify good for SEO?
Yes, with known limits. The URL structure is fixed (/products/, /collections/), some duplicate paths are built in, and much depends on the theme and the apps installed. Most of these limits can be worked around in the theme code.
Do I need an SEO app?
Apps help with basics such as image compression and meta tags. Most of what moves rankings on a premium store sits in the theme, the collection pages and the content, which apps do not change.
Is the work done on the store, or only recommended?
On the store. Technical fixes, structured data and page changes are made in the theme through a Shopify collaborator account, agreed in advance.
Can search traffic be recovered after a redesign or migration?
Often, yes. The first step is to compare old and new URLs, fix missing redirects and restore the pages that carried search traffic before the change.
Do you build links?
Yes, through outreach to press, gift guides, suppliers and partner brands that fit the store. Links are earned, not bought.
Do you work with brands outside London?
Yes. The work is remote, so it runs the same for brands in the UK, Europe and the US. Prices are set in GBP.