Ecommerce | Shopify SEO Audit

SEO for Shopify, performance, conversion, AI visibility. Your Shopify store audited by a senior operator — not a junior with a checklist.

A fixed-scope diagnostic covering technical SEO, site speed, conversion architecture, store structure and AI visibility. Three tiers from £600 (~$750). Delivered in 3–8 working days. One senior operator, the same person from review to recommendation.

The Diagnosis Gap

Most Shopify stores have four problems at once. Usually one is costing the most.

Automated tools flag signals, not priorities.
A PageSpeed report or a crawler audit produces 150 line items with no ranking. Useful as raw data, weak as a brief.

Agency audits arrive without a price or a scope.
Most Shopify agency audit pages ask you to "get in touch" before showing what the work is, how long it takes, or what it costs. That makes comparison impossible.

A founder needs a brief, not a checklist.
The audit you actually need is one a senior operator has reviewed end-to-end, prioritised against your commercial situation, and written so a developer can act on it directly.

What The Audit Covers

Four areas. The same lens at every tier.

Every audit assesses the same four areas. The tier determines depth and what you receive at the end. These are the disciplines most premium D2C Shopify stores are losing organic and conversion performance to right now.

/01 Technical SEO: Canonicals, collections, indexation, metadata.

Canonical errors on filtered collection URLs, indexation health, redirect logic, sitemap submission and metadata quality. Most Shopify stores have canonical issues on /collections/ + filter combinations that silently suppress organic traffic — a performance-heavy D2C store is often most affected.

/02 Site speed & Core Web Vitals LCP, INP, CLS — and where they come from.

App bloat from trial-period installs never removed. LCP failures from image-heavy hero sections loading full-resolution files. CLS from lazy-loaded content shifting the page during scroll. A slow store loses rankings and ad efficiency at the same time.

/03 Conversion architecture The path from landing page to add-to-cart.

Collection page structure, product page hierarchy, CTA placement, trust signal positioning and checkout friction. For premium D2C specifically: whether the brand quality you have invested in the photography is being carried through technically — or whether buyers are reaching an unclear add-to-cart and leaving.

/04 Store structure & content gaps Navigation logic, internal links, content debt.

Navigation logic, internal linking from key pages, content gaps in collection and product pages, keyword targeting in on-page copy. A store that looks premium but has structurally thin content is invisible to search.

/01 Technical SEO: Canonicals, collections, indexation, metadata.

Canonical errors on filtered collection URLs, indexation health, redirect logic, sitemap submission and metadata quality. Most Shopify stores have canonical issues on /collections/ + filter combinations that silently suppress organic traffic — a performance-heavy D2C store is often most affected.

/04 Store structure & content gaps Navigation logic, internal links, content debt.

Navigation logic, internal linking from key pages, content gaps in collection and product pages, keyword targeting in on-page copy. A store that looks premium but has structurally thin content is invisible to search.

/02 Site speed & Core Web Vitals LCP, INP, CLS — and where they come from.

App bloat from trial-period installs never removed. LCP failures from image-heavy hero sections loading full-resolution files. CLS from lazy-loaded content shifting the page during scroll. A slow store loses rankings and ad efficiency at the same time.

/03 Conversion architecture The path from landing page to add-to-cart.

Collection page structure, product page hierarchy, CTA placement, trust signal positioning and checkout friction. For premium D2C specifically: whether the brand quality you have invested in the photography is being carried through technically — or whether buyers are reaching an unclear add-to-cart and leaving.

/01 Technical SEO: Canonicals, collections, indexation, metadata.

Canonical errors on filtered collection URLs, indexation health, redirect logic, sitemap submission and metadata quality. Most Shopify stores have canonical issues on /collections/ + filter combinations that silently suppress organic traffic — a performance-heavy D2C store is often most affected.

/02 Site speed & Core Web Vitals LCP, INP, CLS — and where they come from.

App bloat from trial-period installs never removed. LCP failures from image-heavy hero sections loading full-resolution files. CLS from lazy-loaded content shifting the page during scroll. A slow store loses rankings and ad efficiency at the same time.

/03 Conversion architecture The path from landing page to add-to-cart.

Collection page structure, product page hierarchy, CTA placement, trust signal positioning and checkout friction. For premium D2C specifically: whether the brand quality you have invested in the photography is being carried through technically — or whether buyers are reaching an unclear add-to-cart and leaving.

/04 Store structure & content gaps Navigation logic, internal links, content debt.

Navigation logic, internal linking from key pages, content gaps in collection and product pages, keyword targeting in on-page copy. A store that looks premium but has structurally thin content is invisible to search.

Contact

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FAQ

Commonquestions

Commonquestions

Commonquestions

Practical questions.

A few details for founders, ecommerce leads and marketing directors weighing the audit against in-house, automated tools or an agency engagement.

Why three tiers? Can I just get a quote?

The tiers exist so the audit is accessible at different stages. An early brand needing one specific area looked at should not pay for a full diagnostic. A brand about to invest in a rebuild should. If you are unsure, the Visibility Audit is where most brands start.

How is this different from a free SEO tool audit?

Automated tools flag technical signals: broken links, missing meta descriptions, slow page speeds. They do not tell you whether those issues actually matter for a premium D2C brand at your stage, or what to fix first. This audit applies operator judgement to your specific store.

How long does a Shopify audit take?

Conversion Audit: 3 working days. Visibility Audit: 5 working days. Full Store Diagnostic: 8 working days. Turnaround starts from when I receive your store URL and brief.

Do you audit Shopify Plus stores?

Only if the brand fits the ICP above. The audit is calibrated for premium D2C founders, not enterprise Plus teams with internal dev resource.

Does the audit cover AI visibility (ChatGPT, Perplexity, Google AI Overviews)?

Yes. AI and LLM visibility is included as standard in the Visibility Audit and Full Store Diagnostic. The audit checks six layers: technical AI-readiness, structured data, answer-ready content, entity and brand authority, prompt-oriented topic coverage and live AI presence monitoring across ChatGPT, Perplexity, Gemini, Bing Copilot and Google AI Overviews.

Is the audit fee really credited against a project?

Yes, in full. If you commission a development, SEO or performance project within 90 days of receiving your audit, the full fee is deducted from the project cost. The audit becomes the scoping document, so charging it twice would make no sense.

What format is the report?

A written document: PDF or Notion doc, your preference. Structured into fix now / fix next / long-term. Not a slide deck. Not an automated tool export. Designed to hand directly to a developer or act on yourself.

Do you work with US brands?

Yes. The audit is delivered digitally. US brands make up a meaningful share of enquiries and the issues we see in US D2C Shopify stores are structurally similar to UK ones. Billing is in GBP converted to the USD current rate.

What do you need from me to start?

Your store URL and a brief note on what you believe is not working — two or three sentences is enough. Read-only GA4 access is helpful but not required. I do not need a brief document or a discovery call before starting.

© 2026 Treff Labs™. All rights reserved.

© 2026 Treff Labs™. All rights reserved.

© 2026 Treff Labs™. All rights reserved.